Saturday, 25 May 2013

The GMAs have been saved!



Is it really time for the Games Media Award nominations already? God, I didn't want to write about the GMAs again this year, I really didn't. And barring some hilariously embarrassing incident, like coked up footy hooligans sponsoring the event, or having a competition where game journalists tweet the name of a publishers to win a PS3, which sparked off the rabgate debacle last year, I wont be writing anything about the awards or whoever wins them later this year. Because outside of the corporate cocksuckers who win them, the GMAs are of zero interest to gamers.

However, I couldn't help but take notice of this years inevitable mess of self congratulation and borderline drug and alcohol addiction, no doubt presented by some cunt off BBC 3, when I read about the revised voting rules and supposedly pro new talent approach. As described in a circular email, sent out by the soulless drone in charge of GMA PR. For your benefit, I've cut out the poor attempt at (what I hope is) self-effacing humour to address last years obvious evidence of industry/journo collusion.,

"They will be 100% voted for by you. In the past we gave PRs about 10% of the vote
(not marketing, sales or management) because we figured they knew you well and read
your stuff. And it was a spread of PRs - not necessarily from the sponsors, all PRs. 
BUT NOW IT'S 100% PEER VOTED BY PRESS"


Well that's good to know, isn't it? So yes, PR people voted in the GMAs, but it was only a small amount of the vote. So people that have, or should have, nothing to do with the  writing part of video games media no longer vote for their favourite games journo. As if we should applaud Intent Media -the company behind the GMAs and -hypocritical advertising posing as a -news site, MCV-  for getting accused for making their awards show  nothing but a booze-laden cementing of the suspicions of the insidious relationship between games journalism and games publishers. So to alleviate those suspicions, Intent  end up confirming them but promise never to do it again. So now it's a totally legitimate award to win because the voting is entirely done by other game  journos.  Who we all know are incorruptible pillars of society and in no way would vote for their mates or for current/potential employers. How  attendees of the GMAs will feel about other amendments, like  no more promotional competitions, where hacks at the event were free to prostitute whatever scant credibility they had. And gone are the fancy goodie bags that came with winning a GMA. But if you have no soul, and pretended to be Michael French's mate enough to get nominated, don't be totally disheartened. There will still be free alcohol, all paid for by the publishers that sponsor the event, so it won't be a totally wasted trip.

What's also interesting is the new addition to the GMAs, the confusingly named, Games Media Academy. Which is, as the name might suggest, not a venue or even a course of higher learning or key skills, but is a competition for any writers not being paid for their writing. So if you're just starting out or still looking for your break to finally get some paid work, this is worth looking at. The winner gets over a thousand pounds worth of paid freelance work their way and, according to the superior John Walker, expert mentoring! All you have to do is write a 400-word article, be it a preview, review, interview, opinion piece or analytical feature. So long as it's about video games, and you send it to the email in the GMA academy page before October 10th and hope you get the work. You know, just as if you were normally applying for freelance work at a website or magazine. Except in this case Future, Gamespot, IGN, Network-N and MCV/Develop are using, what is supposed to be, common business practice to pat themselves on the back because they saw it in their hearts to assess one person's writing, like it, offer them work and pay them for it. Wow! what a amazing concept eh? Doing work for money. Funny, I thought Future publishing did the opposite with new writers?

But if it's really your heart's desire to finally get your foot in the door in the world of freelance games journalism, and somehow think writing should be a competition and don't mind  getting totally wankered  on brain-breaking cocktails while the moral and talent void that comprise most of UK games journalism sink further into a mire of pathetic hypocrisy and karaoke, in the vein hope it will kickstart your career. Be my guest...Just stay away from the toilets, alright?







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