If you weren't already aware, IGN and G4 presenter: Jessica Chobot (real name Jessica Lynn Horn) was recently cast in the highly anticipated EA space RPG Mass Effect 3. which resulted in equal amounts of fanboys whipping themselves into a hand-sex frenzy and cries of derision over and non-actress being blantetly shoved into their beloved space saga. And even though her in-game persona is designed to look like her but looks more like Snooki, from the Jersey Shore, so I honestly didn't give a damn about it. Not until I read a interesting article about it by Dennis C. Scimeca on on The Escapist. Which brings up the question of whether someone who is closely involved with gaming media appearing in a video game creates a conflict of interest. With one of their on screen personalities in ME3, do you think either IGN or G4 would be hesitant to give it a poor review, even if the reviewer thought it was a bad game? Scimeca also brings up the need to distinguish the difference between games journalist and gaming personality/presenter.
Would Chobot give favourable coverage to ME3, just because she's in it? I don't think so. Why? Because she's a presenter. She is told what to say, how to say and what to wear while saying it. You think she spends hours playing games to divulge gaming tips in those IGN "stratigize" videos? Fuck no. Certainly EA think casting a known "gaming correspondent" in a title might attract some more sales, if only to rope in her fanboys who hope to molest her character via Kinect, but it's doubtful EA need to cast reviewers in their games to guarantee good scores. Nor are they worried about any supposed conflict of interest.
You see, Chobot -as a presenter- is IGN/G4's moderately attractive face. She doesn't write the reviews or her dialogue or interview questions. She's the figurehead of their respective shows, or the "talent" as it's know in TV. Think of it like this: The flying lady on the car bonnet has nothing to do with making the car run, but without it, it's not really a proper Rolls Royce.
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See, she -like 99% of all presenters/correspondents in games media are nothing more than pretty meat bags, who lucked out on being fancied by the producer. So lay the blame at IGN and/or G4 if you think you're being insulted as a gamer. Because they think you'll follow anything with a XX chromosome and a nice smile if you're male. And if you're female, then either apply to be a presenter or fuck off, because you don't figure into their demographic.