If you're aware of production company Ginx TV's threat to launch a gaming channel, in the UK, thus increasing on their current output of shit news and review shows: Gameface and Ginx Files. Well, their channel has now launched on BT Vision, so for the 90% of everyone in the UK, who has Sky or Virgin, their Challenge TV slot (after the crap wrestling show) is being used to now show Ginx channel's flagship show (I'm guessing): The Blurb. So I felt I would view its first episode on Ginx's youtube channel so you don't have to (because I love you). And if you've never heard of Ginx, then take the following as a severe warning.
The Blurb starts off with a rather inoffensive animated sequence, involving - what I can only describe as- sentient bacteria (maybe based on the foul germs that imagined this show) jumping on a snes controller. We then see the studio: a totally white room, decorated with only a black leather sofa and a plasma screen, on a stand. Try to imagine the MTV Rocks/2 show; Gonzo, but set in a dentist's waiting room. And like Gonzo, The Blurb has a ultra-class, annoying presenter. Yes, you guessed it, no one liked her on Gameface, but if you suck the right cock, you're in for life...it's Julia Hardy!
Just like how she was on Gameface, the Camden fuck-about still sports enough hair extensions to strangle a blue whale, and acts like she's never been on camera before: same pasted on smile, lame delivery and god-awful banter, aimed at (what sounds like) three people, applauding off-camera. She mentions that with a new show, they should look back over the last year in a retrospective. Why? If this is for a new gaming channel, the audience on BT Vision (all 38 of them) want the very latest news and previews. Doing a retrospective just looks like you're reusing old footage to fill time. However, what's odd is, they don't do a retrospective of the last year in gaming at all. They go right to gaming news! Well, I say news, it's just Julia wearing glasses, mentioning three vaguely video game-related stories, exactly like she used to on Gameface. But much worse because she's trying to be funny, interesting, or ironic. It's hard to tell when she keeps contorting her face like her eyeballs are going septic.
"So now the gaming" I thought. Alas no, even though this bottle-blonde, harpy has gurned her way onscreen since the beginning, the next section is about her, having a fucking makeover! That's right, on this brave new gaming channel, on the first episode of their main show. The first actual segment is their presenter doing some shameful attempt at comedy as she prattles on about her looks. Don't know why. It's the rest of the world that has to fucking look at her all the time. Anyway, she goes for a makeover and is done up - for reasons never explained- as a zombie. Cut to Julia stumbling down Bond Street, while passers by don't give a shit and offer inconsequential vox pops. "What does this has to do with games?" you might ask. Well for a second, the logo for F3AR (F.E.A.R. 3) popped up! Take it from me, the actual footage is much worse than it reads here.
|Actual screen shot from the segment|
This was presented by a guy (honestly, his name is really worth the time looking up) who looks remarkably like the Adam and Joe show character: Ken Korda, except he's only 3% as entertaining as Adam Buxton's wannabe film director. He asks the usual questions from someone from the publisher, then makes a bit of a hash trying to use uDraw, on the Wii. Not amazing, but at least he kept things on topic. Whoever he was. Then it's back to the studio where the two DJs have a go at uDraw and verbally trash it, as does Julia. I think this is about as close to an actual video game related opinion as she gets. Well done Julia, the drawing pad on uDraw isn't much cop. I'm sure the BAFTA is on it's way right now.
After 20, agonising minutes. We get the first, and only, review! It's dragon Age 2. For those of you who've seen Gameface/ Ginx Files, the review style is exactly the same. That is, a disembodied Scottish man reads the back of the game box, tells you how the game is played and pretty much, offers no opinion, one way or the other. During the review, he suddenly mentioned the old Sega arcade title: Golden Axe, but it had no on screen information of format (i.e. compilation disc, xbox live arcade), then regaled us with the sage wisdom, that one of the Voice Actors was Captain Janeway, out of Star Trek Voyager. For a show that's one hour long (but feels like three) you'd think there would be enough room for at least two game reviews, that didn't pad out the writing with stuff copy and pasted off the official press release. Maybe that's why the show is called The Blurb. because the bulk of the reviews are lifted from the PR blurb, that comes with games sent to you by publishers. And why continue the Gameface style or review, where the review will stop to mention a totally unrelated game? It didn't work on Gameface and it doesn't work now.
Back to the studio, where Julia makes some inane comments about the lack of decor in the studio, which is odd, seeing as The Blurb seeks to emulate MTV Gonzo's format - a twatty poser in an empty room- which The Blurb has copied 100%. Julia is then joined by the owner of the previous reviews voice over. Looking like a human bucket of offal, I wished he had stayed as a voice, never to be seen.
Then we go straight to a piece which sees Julia interviewing the lambrini and cyber bullying fueled music act; N-dubz. Because they had a music video made via the video creator function in Little Big Planet 2. Normally any section involving N-dubz has front man, and all round gobshite; Dappy, bouncing around like a 11 year old, who's had to many jammy dodgers and been asked to do an impression of P Diddy. However, in the presence of Julia Hardy, all three members of N-dubs look about as interested as a dead nettle bush, thus Dappy almost comes across as a normal human being! Maybe he was shocked at finally meeting someone more obnoxious and untalented than he was?
Back to Julia, in the studio, who goes into a "my two cents" segment (just like she used to on Gameface) about sidekicks and general non-player characters NPC) in games. Especially the female ones. Yes, when you have fuck all to talk about, either bring up online abuse, biased media portrayals of gaming or mention how every female in games has massive tits. It's the oldest hack journo trick in the book. To be fair, Julia may have had an actual point , where it not for the fact she mainly brought up the female characters in Mass Effect (who least have something resembling a personality) and forgot to mention the almighty, Alyx Vance, from Half-Life 2 as a positive example of a female N.P.C done to great effect. Plus it didn't help that Julia was spouting jokes so bad, even Michael McIntyre would've squirmed with embarrassment at them.
Then it's back to New York, with Ken Korda playing WWE All Stars and showing that doing, off the cuff, intros to camera isn't his strong point. Things take a turn for the worse when the PR rep from Mad Catz (that fat bastard who used to be on Games World, Alex something) appears, to mention the WWE All Stars arcade stick. Thankfully things pick up with a little appearance by the frankly awesome Ricky "The Dragon" Steamboat. And to Ken's credit, despite not being an obvious hack -who sold his soul to the television devil- he avoided the obvious hack-journo thing of mentioning "fat men in pants" like every other crap games journalist does.
Sadly, that's where the proper gaming ends as we join Julia in a *rolls eyes* "spoof cookery segment". Yes, you read that right. She smashes up some mushrooms in a bowl with some chocolate stars to make "soup for Mario", "Sonic Salad", a mixture of bread and cat food, and "Pacman fruit salad", from some tinned fruit. Things descended into Jackass territory (another MTV show, what a surprise)) when the morbidly obese, voice over guy was invited on to taste these dishes. To say it wasn't very entertaining would be the understatement of the fucking year. This pointless "skit" lasted 6:43 minutes...six minutes and forty three-cunting- seconds! It felt like hours as I watched these two mouth breathing, carbon blobs, go about destroying what little credibility gaming TV had left. It was like a watching a girl, you've always been in love with, getting gang raped by Darth Vader and Megatron. I'm sorry if that's an offensive metaphor, but I was greatly offended by the sheer, utter drivel that polluted my pc monitor, as I found myself screaming:
"IS THIS STILL A VIDEO GAME SHOW? HUH? YOU REMEMBER VIDEO GAMES RIGHT? THE INDUSTRY THAT SOMEHOW HAS GOTTEN YOU WORK ON TELEVISION, BUT YOU REPAY THAT BY SPUNKING PURE VENOM IN IT'S ARSEHOLE!"
If I had a gun, at the time, I would've shot the monitor to end the pain. After watching it all, I wish I really did have a gun, so I could murder everyone involved with the making of the show and make it look like a suicide pact, where all the Ginx employees agreed to kill themselves out of sheer shame. But it's quite clear shame is a concept, beyond the comprehension of anyone at Ginx TV. As is professionalism, sincerity and talent.
Then came the final segment. A sketch called "The Pitch", based at a fictional game publisher, where a young man - who wishes he was Robert Webb, despite his obvious lack of comedic talent- pitches a game, based on going to sleep, to a bemused board. Compared to the cookery section, this would be quite tolerable, were it not for the fact that The Pitch is clearly a shameless rips off of the Video Gaiden sketch: "Devco" with some generous, stolen heaps of The Office thrown in. Normally, Robert Florence needlessly bangs on about how he invented any bit of gaming telly, post Dominic Diamond, but in this case, he would be well within his right to call his lawyer. The plagiarism is that obvious.
Then it's back to Julia to sign off on this televisual turd. She does the pre-requisite request to check the website, join the facebook, yadda-yadda-yadda. Then utters the priceless line:
"We've been making TV history"
Yeah, you actually have. You've hammered the final nail into the coffin of video games TV in the UK. I hope you're very proud. If you couldn't tell, I don't think this show is remotely good. All it is, is Gameface, badly mixed with MTV's Gonzo. Which is not surprising as Ginx CEO; Michiel Bakker used to be the boss at MTV UK, so he's only following his own, old crappy formats. And making them much worse. And if this is any indication of the rest of the Ginx channel, I feel sorry for any poor soul who has BT Vision and happens to flicks onto it. The only positive is, that being on a provider hardly anyone has and being on late at night on a channel dedicated to quiz shows, at least hardly anyone will see it. But I did see it, so you didn't have to. Don't make the same mistake I did. And email the crap out of Challenge TV to demand repeats of GamesMaster instead.